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The Apple iPhone 4 is renowned for its multimedia capabilities. Apple has put together the perfect ecosystem for its users' multimedia content, incorporating iPod, iTunes and AppStore functionality. In this article I will take a look at the multimedia capabilities of this most popular of smartphones.

iTunes

Apple has very cleverly incorporated its iTunes software to make it an integral part of iPhone use. Users have to have the software installed on their computer to activate their phone in the first place. Once this is done, users will then invariable use this as their default music player. It allows user to create and customise playlists and arrange their music on their phone. iTunes also allows users to purchase music on both their computer as well as the handset itself, thanks to an iTunes application installed on the phone as standard.

iPod

The famous iPod music player has a built in application on the iPhone 4. This works hand in hand with the iTunes App, actually providing the music playback capabilities on the iPhone 4. The same as the software found on the popular iPod touch, it makes for a very interactive experience. With "coverflow" showing all your album art, you can seamlessly browse through these simply by swiping your finger across the screen and this will move through your music collection accordingly. Of course, just as with a standalone iPod, you are supplied with a pair of the iconic white earphones which of course allow you to listen to your music on the go. In my experience, the battery life is affected very little by music playback. This is often an issue with smartphone use, but with a full charge, the iPhone 4 can play music for many hours.

AppStore

Whether its multimedia or productivity applications you want, you are sure to find them within the realms of the AppStore. As the TV advertisement says, "there's an App for that", and when you browse the AppStore or search for a specific App, this seems quite accurate. With numerous categories, users can download games, utilities, productivity apps etc straight to the handset. Many applications are free, whilst some require payment before downloading can begin. This is done via your iTunes account which requires a pre-registered credit or debit card.

The multimedia capabilities of the Apple iPhone 4 are no doubt responsible for a large proportion of its success and popularity. We have seen it evolve and progress with each instalment of the iPhone franchise, so it is sure to be even more impressive when the new version, the iPhone 5 is released shortly.